Looma is an enterprise-grade in-store retail media platform
The Looma Platform is an end-to-end in-store media network with three screen types:
Atmospherics
Global messaging, wayfinding, and mid/upper funnel brand advertising
High Value Space Screens
Stories & education about specific brands and products in promotional space
In-Aisle Interactives
Recommendations, product information, and recipes delivered in-aisle
Value to the retailer comes through two primary value drivers – incremental sales and advertising revenue share
Atmospherics
High Value Space Screens
In-Aisle Interactives
In-store media is the next frontier for retail media, representing a 3-5% per-store EBITDA growth opportunity for most major retailers
We believe most major retailers will have 100-200 screens per store in the next 5-7 years. The exact count & breakdown will of course vary by retailer, but here’s our estimated breakdown by screen type.
- 10-50 Atmospheric Screens
- 20-30 High Value Space Screens
- 50-100 In-Aisle Interactives
The Looma platform is an end-to-end solution comprised of six core capabilities:
Physical experience
We understand every store is a snowflake. Each of our deployments include custom fixtures, screens, & mounts that integrate seamlessly into your store experience, no matter how many different layouts you have.
Device-level applications
Our creative studio is expert at designing a set of parameters & templates that (a) match your existing creative guidelines while (b) making the process turnkey for brands.
CMS + ad portals
Our cloud-based CMS & distributed network of field operations technicians deliver seamless content management, 99%+ global uptime, and, in most cases, same-day repairs.
Direct ad sales
Our ad sales team already has relationships with most major CPG brands and can handle as much or as little monetization as desired.
Content production & optimization
All content aired on our network is either produced or edited via Relay™, our global network of independent creators who specialize in point-of-decision content. Our content philosophy is rooted in authentic storytelling & education — not ads.
Performance reporting
Full-Funnel iROAS Reports deliver granular views of over 25 KPIs spanning all stages of the marketing funnel, including impressions, first-time customers, conversion rate, and post-campaign loyalty.
Looma by the Numbers
Pre-Screen Incremental Sales In Our Longest-Standing Retail Partner
